About Us

RIVAAYAT BY SIMAR was born out of a simple yet powerful love for Indian handcrafted jewellery and a desire to stay deeply connected to our roots, no matter where we are in the world.

Founded by Simar, Rivaayat is a passion project created for women who carry India in their hearts. Living in Australia, we noticed a gap which was beautiful Indian jewellery that feels luxurious, meaningful, and accessible was hard to find. That’s when we decided to create something of our own, something independent, soulful, and truly rooted in heritage.

The word “Rivaayat” represents tradition i.e the customs, values, and stories passed down through generations. For us, it’s not just a name; it’s a feeling. Every piece we curate is inspired by North Indian craftsmanship, blending timeless designs with a modern touch so they can be worn with confidence today.

We believe jewellery should be more than an accessory. It should hold emotion, memory, and identity. That’s why we focus on limited pieces, crafted with care, high-quality finishes, and fair pricing so that every woman can experience luxury without compromise.

Whether it’s a festive celebration, a wedding function, or an ordinary day made special, our jewellery is designed to create a personal connection. We want you to feel something when you wear Rivaayat, that is pride in your heritage, confidence in your presence, and joy in owning a piece that feels uniquely yours.

As a women-led small business, relationships matter deeply to us. From thoughtful curation to genuine customer care, we aim to build trust, not just transactions.

Our vision is to grow RIVAAYAT BY SIMAR into a bridal and festive luxury label that NRI women can rely on, which is for quality, authenticity, and emotional value.

Thank you for being part of our journey.

Because tradition never fades, it evolves.